Our food choices are based a great amount on what looks appealing to the eye, especially for kids. Healthy eating is something that has to be taught, and transforming good foods to look appetizing is key. Using hand drawn type, carrots, broccoli, whole wheat crackers, and hummus characters, a packaging system was created that would take the shape of an ice cream cone when the individual pieces are put together. For the logo, a bright orange and green are used to create a fun and playful style. The common D in GoodFood are integrated to make the shape of the recognizable apple which is associated with healthy eating and the traditional school atmosphere.